Online vs. Offline Data
Most organizations end up having customer specific data in an ‘offline’ form. In some cases it is mandatory to meet regulatory and data privacy rules. Other data such as historical records, customer satisfaction data, profiles, CAFs exist in paper form.
All of this data needs to be merged with online data for a more enriched/comprehensive understanding of customers.
Robotic Business Automation can digitize such data and integrate it with CRM systems to provide a richer understanding of customer. Unpickle applies a systematic approach of automating similar analytic tasks.
Further Unpickle’s Data Plumbing Accelerator makes data amenable for analyses by anonymizing Personal Identifiable Information (PII) information, collecting, cleansing, and merging data from various sources to create a unified customer repository that can be used for specific business and servicing objectives.
Customized vs. Off-the-shelf
Investing in Off-the-shelf analytics platform is relevant if they meet 70% of requirements. Customized solutions invariably run into cost and time overruns.
Unpickle’s Touchpoint Mix models are reusable algorithms adapted to existing business and systems to improve the quality of Customer Experience outcomes.
Unpickle documents client’s intellectual capital in the form of governance, practices, formulas and processes in Digital Business Console. The Console demonstrates higher adoption rates as it helps business users to differentiate on experience in the marketplace.
Unpickle drives customer experience management in a way that meets measurable, defined outcomes which
- Are aligned to business priorities.
- Measure and map processes to fix the bottlenecks.
- Reduces organization idle time causing the entire Dream-Plan-Buy-Share deployment train to accelerate.